讲座编号：jz-yjsb-2016-y043
讲座问题：Evaluating the Impact of Strategic Decisions on Firms’Financial and Operational Performance
主 讲 人：夏玉森 教授 佐治亚州立大学罗宾森商学院
讲座时间：2016年05月30日（周一）下昼14:30
讲座所在：阜成路西校区教一楼102
主理单位：商学院
主讲人简介：
夏玉森博士是佐治亚州立大学罗宾森商学院教授 。其研究工具包括运营和供应链剖析 ，运营和营销界面 ，以及行为运营治理 。夏教授在如下杂志揭晓多篇文章：Operations Research, Manufacturing and Service Operations Management, Journal of Operations Management, Production and Operations Management, Decision Sciences 。夏教授是Production and Operations Management和Decisions Sciences两个杂志的副主编 。
主讲内容：
While some of firms’ strategic decisions have positive impact on performance, some do not and may have negative impacts. In this presentation, I will talk about how to evaluate the impact of strategic decisions on firms’ financial and operational performances for both short period and long term. In particular, for the short term, I will present how to evaluate market value changes with three models: the Carhart four-factor model, the market model, and the market-adjusted model. For the long term performance evaluation, I will talk about how to use control firms with different matching methods. Examples from my research will be used to illustrate how to establish the causal relationship.