English
讲座编号：jz-yjsb-2013-y057
讲座问题：Consumer behavior - The European consumer
主 讲 人：Busch Maike，Lecturer International Marketing
Fontys International Business School，Venlo，The Netherlands
讲座时间：2013年10月24日（周二）下昼 14:00
讲座所在：综合楼514
加入工具：全体MBA学生
承办单位：商学院
主理单位：国际交流与相助处
讲座简介：
First the lecturer will introduce consumer behavior again. Then she will talk a little about how culture affects consumer behavior and then we will move on to the so called “European consumer” Is it even possible to say there is one European consumer type? Can we always use one way of marketing to reach the Europeans?
This lecture will give the students a little insight of similarities and differences through the European Union. Lecturer will present actual figures – and maybe this will lead to some sort of discussion in the end.
The lecturer have read a new study of the Chinese customer by McKinsey, and from what she read there should be potential for discussions and maybe comparisons between Chinese customers and customers in Europe as both region have developed differently in the past.
